Coaching + Brand Strategy for Conscious Founders

What yoga can teach us about moving through change in business

I was thinking about the concept of Uddiyana Bandha in yoga today. If you aren’t familiar with the term, it refers to a subtle lift and engagement at the center of the abdomen. It’s something your teacher probably reminds you to activate multiple times during class…

How to turn chaotic sprints into aligned, sustainable launches.

Rooted in the natural pacing of the moon cycle, the Lunar Launch Planner is a way to bring structure to the often-chaotic energy of launching, well, anything. Instead of racing an idea out the door, it invites you to pause, plan, and align each phase with a natural energetic rhythm.

Confession time: I’ve signed up for more 21-day somatic resets, manifestation deep-dives, and breath work courses than I can count. I usually make it through the first module or two, get a sense of the concept, then bounce.

For a long time, I thought this made me flaky or undisciplined. But I’ve realized that this looping narrative was creating an energy leak that was affecting how I perceived myself as a professional.

How conscious business ownership can shape the new world.

The phrase “world-building” is having a moment, both here on Substack and over on TikTok. It isn’t new, of course. Writers and filmmakers have been using it for decades to describe the weaving together of imagined worlds.

But something about the timing feels different. Why now?

In a resonance economy, frequency beats frenzy. The return is how we tune.

When it comes to meditation, the practice isn’t a blank mind, but returning to your breath when you notice thoughts creep in. In embodiment, it isn’t perfect awareness, but feeling your body again the moment you realize you checked out.

Do you ever hear someone say, “I just listen to my gut” and think… “Wait, what? Why is mine never speaking to me?” Nothing’s broken, you might just have a different authority placement in Human Design.

When it comes to decision-making, your body already knows. Think of it as a sensing instrument that tunes you to your intuition.

I rocked this hat to summer camp drop off today and three moms stopped me to laugh and say, “girl same”. The burnout feels so real for all of us, despite it being the peak of summer.

So, what’s up? Why are we all waking up exhausted, regardless of how much sleep we’re getting? Why are we all feeling foggy when it comes to our messaging, our sales, and our feelings about our businesses in general?

One of the most commonly misunderstood energetic centers, the sacral isn’t all about sexuality and desire, it’s actually where we house our emotion, desire, and relational magnetism. But more than anything, it’s the home to our intuition and creativity… No, not only creativity in the sense of art and expression, but in the sense of problem-solving, offer creation, and emotional attunement in leadership. You can already sense why this is a critical center to work on as a founder.

In January, I quietly opened the doors to Terre~Prana, a space for energetically attuned business coaching, brand clarity, and strategic alignment for soul-led founders. A concept born from a frequency that had been building inside me for years.

The last six months have been a beautiful whirlwind of client work, deep listening, and growth, but it wasn’t until I stepped away for two full weeks with my family that I had the space to reflect, integrate, and transmute everything I’ve been witnessing.

Lately, I’ve been thinking a lot about spin. Not the PR kind, but the kind that lives in the body. The kind that pulses through breath, balance, and alignment. I've long been drawn to the concept of the Merkaba, one I first encountered as a sacred geometry diagram, but have now come to see as a living architecture that mirrors how we create… in business, in brand, in body.

In any healing journey, we begin at the root. The same principle applies in business. No matter how high your vision reaches, if the energetic foundation of your brand isn’t stable, everything else wobbles. So let’s start at the base, the energetic anchor of your brand.

Located at the base of the spine, the root chakra governs your sense of safety, stability, and a sense of belonging..

Writers, strategists, coaches, designers, consultants (aka all of us who "think for a living") are staring down a future where our skills may be replaced by AI that works faster, better, and without ever needing rest or payment.

We’re not just in the knowledge economy. We’re in a frequency economy. What can’t be replicated and what remains truly irreplaceable is our energy. Our field. Our felt presence.

You’ve got a beautiful offer. A mission that feels clear.
But something’s not landing.

The messaging feels fuzzy. The brand energy isn’t resonating. You’re working hard, but it still feels… stuck.

In my work with founders, I’ve seen this again and again. And most of the time, the issue isn’t the strategy. It’s energetic misalignment.

Theta states are porous. They open us to ideas, inspiration, and connection… but they also open the door to noise. For many of us, especially founders navigating a high-stimulation world, theta becomes a default. We drop into it during walks, journaling, zoning out, or watching content. Sometimes that’s nourishing. Sometimes it’s a sneaky detour. Our brains need the break…

Over time, I noticed recurring patterns in my clients and myself: misalignments that no amount of brand or business strategy could fix. That "off" feeling, even when things appeared "right." Pushing through instead of flowing with. Burnout disguised as ambition. Doubt manifesting as over-efforting.

It made me wonder… what if alignment was the strategy?

Your outer world affects your inner clarity.

There’s a reason I’ve been working so much more productively lately. Instead of spending 9–5 at the desk in my home office, I’ve actively sought more movement and different spaces to create each day. Whether spending a few hours at a new coffee shop, grabbing time with a client at a co-working space…

It started as a simple idea: what if I could give my clients a deeper starting point, not only for our sessions, but for understanding themselves?

Something that revealed not just how they work, but why they are.

Over time, that idea became a map….

In this moment of collective contraction, fear and anxiety feel like they're seeping into every corner of our lives. As business owners, we’re not only navigating a constantly shifting economic and political landscape, but we’re also trying to bring our visions to life, serve our communities, and create something meaningful.

There’s a moment in Pavini Moray’s How to Hold Power that stopped me in my tracks.

In Chapter 3, they describe how our bodies hold contractions—tightness, tension, those moments when our muscles seize and signal something.

The desert was supposed to give me answers. I had taken myself to New Mexico, to walk alone through its vast, open expanse. It was January, cold and stark, and I had just closed my design studio—a business I had built for nearly a decade.

Most founders believe they know how their brand is perceived. They’ve spent the time crafting their messaging, defining their audience, and positioning themselves in the market. They might even run customer surveys or collect feedback from their team.

I’ve been thinking lately about how trust is at the core of every successful business. Only when we trust ourselves can we create the conditions for our teams to trust in themselves—a critical factor in brand health.

If you’ve ever felt stuck, unsure of your next move, or like there’s a disconnect in your business, you’re not alone. Many founders sense when something feels off in their brand but struggle to identify or articulate exactly what it is.

If there’s one thread running through my career, it’s this: I help founders bring their visions to life.

I've spent years guiding businesses through growth, evolution, and alignment, from running my own brand design studio…

You don’t have to believe in (or follow) astrology to feel the shift that’s underway. Something in the air has changed.

Just last week, Pluto stationed direct in Aquarius for the first time in our lifetime… an event astrologers have waited more than 240 years to witness. Why is this so important? It means Pluto is finally committing to its long-term stay until 2043…